Marketing
Management

Finance
Management

Operations
Management

Project
Management

Marketing Management

Duration: Two-year full time
AICTE Approved | NBA Accredited | other credits

Recognition: AICTE Approved | NBA Accredited

The MBA (Marketing) program is meticulously designed to facilitate swift career advancement. It empowers students with essential marketing, leadership, and strategic management competencies, offering a contemporary grasp of the perpetually changing business landscape. Join one of the premier MBA colleges for MBA in marketing and forge a path towards diverse roles in marketing and branding. This program emphasizes enhancing students’ expertise in marketing strategy, problem-solving, and bridging the gap between theoretical concepts and practical challenges encountered in the real world.

Curriculum

The MBA (Marketing) program provides students with essential marketing management skills and a profound understanding of emerging marketing practices. A significant aspect of the learning process involves active engagement within the marketplace, customer interaction, and hands-on experience gained through live projects and internships.

Our MBA-equivalent MBA program in Marketing boasts a dynamic curriculum continuously enhanced by ongoing research initiatives for knowledge enrichment. Offering a diverse set of courses and the option for dual specialization in the second year, the program not only stimulates but also prepares learners for sustained success. Furthermore, the inclusion of summer internships and live projects serves to expedite the learning curve.

The pool of electives is indicative and may differ from campus to campus. The electives may subject to change as per academic and industry requirement.

MARKETING Syllabus Highlights

Semester I

  • Principles & Practices of Management
  • Organisational Behaviour
  • Management Accounting
  • Managerial Economics
  • Business Communication
  • Research Methodology
  • Environment Awareness and Disaster Management

Semester II

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Management Information System
  • Strategic Management & Business Policy
  • Entrepreneurship Development

Semester III

  • Consumer Behavior
  • Marketing Research
  • Sales & Distribution Management
  • Product and Brand Management
  • Retail Management
  • Marketing of services
  • Generic Elective-I - Digital Marketing/ Business English

Semester IV

  • International Marketing
  • Integrated Marketing Communication
  • Generic Elective-II - Soft Skill / Business Ethics and Corporate Governance
  • Project Work Report

Mandatory for All Specialization

Digital Marketing Management

Business Communication

Business Analytics

Business Practical Workshops

Entrepreneurship

Business Simulation

Design Thinking