MBA in Digital Marketing

MBA in Digital Marketing: Empowering Tomorrow's Marketing Leaders

The MBA in Digital Marketing program at Zevient Institute is crafted to meet the unique needs and aspirations of students. With a focus on practical skills, industry insights, and hands-on experience, our curriculum equips students with the knowledge and expertise needed to thrive in the fast-paced world of digital marketing.

Course Structure:

1. Foundations of Digital Marketing

    • Introduction to Digital Marketing Landscape
    • Understanding Digital Channels: SEO, SEM, Social Media, Email Marketing
    • Consumer Behavior in the Digital Age
    • Introduction to Analytics and Data-driven Decision Making

2. Content Marketing and Brand Building

    • Crafting Compelling Content Strategies
    • Storytelling and Brand Narrative Development
    • Building Brand Equity in the Digital Space
    • Content Distribution and Amplification Techniques

3. Social Media Marketing

    • Leveraging Social Media Platforms for Business Growth
    • Social Media Advertising and Campaign Management
    • Community Engagement and Influencer Marketing
    • Social Media Analytics and Performance Measurement

4. Search Engine Optimization (SEO)

    • On-page and Off-page SEO Techniques
    • Keyword Research and Optimization Strategies
    • Technical SEO and Website Optimization
    • SEO Audit and Performance Monitoring

5. Search Engine Marketing (SEM)

    • Google Ads and Paid Search Campaign Management
    • Keyword Bidding Strategies and Budget Optimization
    • Ad Copywriting and A/B Testing
    • Remarketing and Conversion Tracking

6. E-commerce and Mobile Marketing

    • E-commerce Fundamentals and Marketplaces
    • Mobile Marketing Strategies and App Promotion
    • Conversion Rate Optimization for Mobile Platforms
    • Emerging Trends in E-commerce and Mobile Commerce

Internship Program

The internship component of our MBA in Digital Marketing program offers students the opportunity to gain practical experience in real-world digital marketing environments. Through partnerships with local businesses, startups, and digital agencies, students will work on live projects, implement marketing strategies, and analyze campaign performance under the guidance of industry professionals.
At Zevient Institute, our MBA in Digital Marketing program is designed to empower students to become future-ready marketing leaders. Through a blend of theoretical knowledge, practical skills, and hands-on experience, we prepare our students to excel in the rapidly evolving digital landscape, driving business growth and innovation in their communities. Join us and embark on a transformative journey towards becoming a digital marketing pioneer in your region.